KINC COMES TO THE RESCUE
To create the custom event prop for the product launch, Kinc's team first produced a 1-inch scale model of the design, which was sent to Sui’s New York corporate offices where it was enthusiastically approved (and subsequently "stolen" by the CEO for her office!).
The completed mobile was built of hand-feathered graduated aluminum rings, finished on both sides with "face" details developed from the product packaging. Because the only access to the display area was a 5-foot loading door, the mobile was constructed of pre-rigged interlocking half-circles that were separated for easy delivery and quickly reassembled on-site without damage to the prop's structural integrity or detailed finish.
THE IMPACT
Bright, smile-inspiring, and unforgettable, the product launch mobile made a strong visual presence from all shopping levels surrounding the atrium.
