BINGO!
CHILDREN'S MEMORIAL HOSPITAL GETS A WINNING SET FROM KINC

THE COMMUNICATION CHALLENGE
How do you get a set for children's show that makes a big impact with just a teeny tiny footprint??

 

THE DESIGN SOLUTION

To compete against regular broadcast TV, Chicago's Children's Memorial Hospital's in-house TV station, Skylight TV, has to ensure that its shows are as attractive as they are educational and entertaining. 


To update Skylight's popular game show Safety Bingo, Kinc designed a new bingo board centerpiece was updated with moving parts and chaser lights, and modified with interchangeable pieces to allow it to be used in different shows. Anthropomorphizing the prize display with rolling eyes and big feet made it a character the children identified with, and adding an over-sized phone to the host’s podium for contestants to “call in” on completed the general atmosphere of fun. 


The final touch was an automated “cloudy sky” background roll drop to quickly transform the studio.

THE IMPACT

The Safety Bingo set has been so successful in teaching childhood injury prevention while entertaining young patients that it has inspired other endeavors in the same vein, including the video release Safety Time Blues.