KINC GETS GLAMOROUS FOR MARSHALL FIELD'S GLAMORAMA

THE COMMUNICATION CHALLENGE
How do you turn a staid department store into a suggestive and sexy playground?

Passion was the theme for Marshall Field’s 2004 celebrity charity event Glamorama, and Kinc was called in to create a themed environment to reflect the evening's tone.

Great idea! Now how do we build it?

KINC COMES TO THE RESCUE
To carry over the evening's theme of sexy style and cutting-edge design, Kinc worked with Field's to deliver a bold, surreal, and sexy paradise, with highlights including a shiny red vinyl "corset wall" comprised of panels that laced together, and a velvet tufted peek-a-boo wall featuring backlit glass peepholes that offered patrons views of vintage burlesque images.